Workplace Practices

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  • It cannot save the World

    Advertising cannot save the world....or can it?
    Often when people think advertising they think of men in suits sitting in a board room coming up with various ideas on how to make you, the consumer, buy more. I had this same view of a soulless industry dedicated to promoting the never ending consumption of the unattainable “perfect” life. In fact, it’s our drive to attain perfection that accounts for the billions of dollars spent in North America alone on advertising.

    Nathalie Batres
  • The United Colors Of Courage

    An excerpt from Batres' blog:
    The Consumer isn't a Moron, She's Your Wife

    For those of you who think advertising and marketing is nothing more than corporate brainwashing, I ask you to take a look at one of my favourite advertising campaigns. I think it took a great act of courage to promote, and it even helped break stereotypes and encourage many of the positive humanitarian sentiments we have today.

    Nathalie Batres

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